The BMT/IPR programme targets hardcore poverty and the B40 income group in Malaysia, focusing on human capital development, agricultural initiatives and food‑business enterprises. It aligns with the national 12th Malaysia Plan (12MP, 2021‑2025), particularly the goal of eradicating hardcore poverty by 2025. The approach combines a “whole‑of‑nation” strategy—with coordination at federal, state and district levels—and a bottom‑up method ensuring local‑problems are addressed by local‑solutions rather than a one‑size‑fits‑all model. The first phase saw UNIMAS engaging multiple localities (e.g., Sebuyau, Gedong, Lingga, Spaoh) involving numerous community‑implementation‑regions (KIRs) in targeted villages.

The post emphasises that UNIMAS is “more than an academic institution — we’re a catalyst for change.” It highlights the university’s commitment to driving positive transformation in communities and society, beyond just delivering education